Pay per click management services are services offered by a digital agency to provide management of pay-per-click (PPC) campaigns for a company. Pay per click management services are generally part of a package provided by a digital agency that includes research, ad creation, optimization, tracking, re-optimization, and reporting & analytics.
Pay per click management services have a variety of billing models that can be offered depending on the current state of the campaign. If a campaign is already created and just needs to be optimized, digital agencies generally charge in the range of 10%-25% of the monthly spend. A campaign generally needs to be spending at least $5,000 per month for an agency to use this pricing model.
For smaller campaigns, there is generally a monthly amount of at least $500 for pay per click management services. Other pricing models include a per keyword phrase bid or a set number of hours per month with an hourly rate. Pricing could also be a fixed fee plus a performance fee.
The pricing above for pay per click management services assume a campaign is already set up. There is generally a set-up fee for a new account and campaign. Reporting & analytics on a level to understand campaign performance is generally included but detailed customization is usually an hourly charge.
PPC management services can help on Google Ads, Bing Ads, Facebook Ads/Instagram, eBay PPC, and Amazon PPC. Knowing which platforms to use for your type of business is one of the advantages of using pay per click management services as the digital agency can steer you in the right direction to get maximum return for spend.
Before talking with a company that helps with PPC, it is recommended to determine an approximate budget for spend. Most PPC management service companies will have you attach your credit card or debit card to account for spend, so you should know it is a regular request.
At Juno Digital Development, we can help you with setting up campaigns or optimizing existing campaigns. We can help build a strategy to choose the best PPC platforms for your business. Contact us here, and we can build a quote for pay per click management services for your business