The article will explain what is an ecommerce website and all the steps needed to create an ecommerce website. An ecommerce website is one that allows a customer to purchase physical products online. An ecommerce website allows a customer to transfer money through a method of payment such as a credit card or Bitcoin and facilitate the transfer of data needed for a physical product to be sent to a customer’s home. The two main types of ecommerce websites are Business to Consumer (B2C) and Business to Business (B2B).
To create your own ecommerce website, following the steps listed here will help you create your own ecommerce business. The first step in building an ecommerce website is to thoroughly understand your business and what you would like to sell online. If your ecommerce website is part of an ongoing business, then you will need to spend less time preparing compared to an entirely new business built around ecommerce. If you are planning to create a new business, creating a business plan is a good idea.
Once you have an idea about your business and strategy, the next step is to purchase a domain name. Namecheap is a recommended registrar that is reasonably priced and provides a high level of service. The third step is to find a developer as many of the decisions about your ecommerce website are best made by discussing with your developer. Ecommerce websites are generally not very simple to set up.
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The fourth step is to choose with your developer an ecommerce platform such as Shopify, WooCommerce, Magento, or BigCommerce. Shopify has themes that allow for a visually appealing layout without needing a lot of customized design work. WooCommerce is a plugin that allows you to create an ecommerce site with your current WordPress site. Magento is an open-source ecommerce platform that allows for a lot of great customization but does require more setup time than Shopify or WooCommerce. BigCommerce is a paid-for ‘hosted’ ecommerce solution. In the same step, if it is needed for your ecommerce platforms, it is a good idea to find a high-quality web host that will work well with your ecommerce platform.
The fifth step to be worked on in conjunction with your web developer is to pick a theme/design that will suit your business. It is important to choose an appropriate visual design as a luxury watch company would not want to use the same theme for sporting goods.
The sixth step is to get a payment gateway. A payment gateway allows you to process credit cards and other methods of payment. Depending on your ecommerce platform, there will be different options for payment gateways. Sites such as authorize.net and 2Checkout.com allow for you to accept credit cards, establish recurring billing, and take mobile payment. Using a service such as PayPal or Stripe can work to process credit cards with less set up.
The seventh step is to have your developer take your site live. Before taking your site live, you should double check that the website designs and functions as you would like. Having an “About Us,” contact page, and privacy page is important to build trust for your ecommerce website.
The eighth step is to work with your developer or digital marketing agency to start bringing traffic to your website. Have a digital marketer set up paid advertising campaigns on platforms such as Google Ads or Facebook can immediately start bringing in customers to your website. Developing content and working on SEO for your site can help obtain organic traffic for your website.
At Juno Digital Development, we can help you with developing an ecommerce website and bringing traffic. Contact us here, and we can create a quote for an ecommerce website for your business